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About

Numbers are abstract
Cities are not

Engagement drives performance. Spreadsheets don't drive engagement

Business data is abstract, and most dashboards are built for the people who analyse it, not for the teams who move it. The result: the numbers that matter most are the ones people care least about.

We started Metafor to change that. Our first metaphor is a city: every customer a building, every deal a construction site, every month a story your team can watch unfold.

We're building it together with our first pilot customers, and we'd like you to be part of it too.

Questions

What is Metafor (metafor.ai)?
Metafor (metafor.ai) is a data-visualization tool for revenue-focused SaaS teams. It connects to your customer data and renders it as an interactive 3D city: every building a customer, every construction site a deal in progress, every skyline a story.
Is Metafor the same as Metafore or the R package metafor?
No. Metafor (metafor.ai) is a 3D data-visualization product made by Metaphorical Creations AB in Stockholm, Sweden. It is not affiliated with Metafore (metafore.ai), an AI agent platform, or with metafor, the R package for meta-analysis.
Who is Metafor for?
Revenue, RevOps and customer success teams at SaaS companies who want everyone to see and care about their numbers: customer growth, revenue and customer health.
Which tools does Metafor connect to?
HubSpot, Excel and Google Sheets, or any app via Zapier.
How much does Metafor cost?
Pricing will be announced at launch. Metafor is currently opening to a small group of founding customers through the waitlist.
Does Metafor replace my BI dashboards?
No. Dashboards are built for analysis. Metafor is built for the rest of the team: to make progress visible, tell the story of a month or quarter, and motivate people around the numbers.